INDX

2025

Inspiration

Released

(Project)

Live projectEXPLORE THE FULL EXPERIENCE

Motion system Visual identity Digital application

TYPE OF WORK

Atlas Broadcasting

CLIENT

11 weeks

TIMEFRAME

Oct 2025

RELEASED

(Introduction)

(Approach)

A surface held under even, building load
Caption: Load applied evenly, held deliberately. Surface Tension

(Challenge)

A frame caught mid-transition
Caption: Caught between two states, on purpose. Surface Tension
A wide plate used to test type against picture
Caption: Type tested against the busiest picture. Surface Tension
A vertical study of a held transition
Caption: The hold is the identity. Surface Tension
(Solution)

Motion system Visual identity Digital application

A portrait plate used for on-air framing tests
Caption: Framing rules, stress tested on air. Surface Tension
A wide banner plate from the broadcast package
Caption: One law, read at every duration. Surface Tension

(Achievements)

A frame caught mid-transition
Marcus Adeyemi

“We asked for something that could run a thousand times a week without going stale. What came back was a system that gets more interesting the more you see it, because it never lets you have the ending.”

Schedule-Wide Adoption

The timing family was applied across idents, continuity, titles and digital within a single quarter, replacing four unrelated systems.

Repeat Tolerance

Audience testing showed no measurable fatigue after sustained daily exposure, the metric the network briefed for.

Three-Frame Recognition

Viewers identified the network from motion alone, before any logo or colour resolved on screen.

SurfaceTension

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Unstable Sequence

UnstableSequence

Motion study Visual experiment Sound-integrated sequence

March 2025 — 01

Still Pressure

StillPressure

Photography Visual study Editorial series

September 2025 — 02

Fragile Perfection

FragilePerfection

Photography Portrait series Artistic study

April 2025 — 03

Silent Gravity

SilentGravity

Photography Series Motion Still Experiments Concept Development Studio Production

May 2025 — 04

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